Recently, I spelt my job title wrong on some business cards we ordered. Instead of throwing them away, I took the opportunity to create something from my mistake. Within hours of posting the video (featured below) to YouTube I received tweets from all over the globe saying how much people enjoyed it.
[youtube]http://www.youtube.com/watch?v=LQ0fCHk6tIY&feature=player_embedded[/youtube]
It got shared around Facebook, Twitter and YouTube quicker than I could announce that it was even there. I even had a tweet from Neil Buchanan, the presenter of the children’s show Art Attack which I used to watch as a kid.
This demonstrates the viral marketing potential of social media platforms and the real-time nature of the internet in general. Today we all create and share in real-time and with little restriction.
Social platforms such as Twitter and Facebook have made it so easy to share content free from physical restrictions; people can enjoy photos, videos and articles together and engage in discussions around them.
I had a very interesting conversation with a man from Ontario about Crowd’s work ethic. He was saying that he was impressed because “So many old-school leadership models would berate the individual for their mistake vs. allowing them to create instead” and this really did come across in the video.
Within an hour of posting the video it had received over 300 views on YouTube, been shared by 10 different businesses on Facebook with countless “likes” per post and I was receiving tweets from a global audience. The exposure that Crowd received from this was more than enough to cover the cost of the business cards and more importantly, made up for the embarrassment of calling myself a “Communtiy Manager”…