In July 2012, we submitted our social media campaign for our client, Herm Island, for Guernsey’s HSBC Customer Service Award’s in the category of “Best use of Social Media”.
We were absolutely delighted to have won! This campaign began in 2009 and has continued to build a dedicated and engaged community around the tiny island of Herm in the Channel Islands.
You can also read more about Guernsey’s Customer Service Award’s here: http://thecustomerserviceawards.com/
A Testimonial from Jonathan Watson, Director of Hospitality, Herm Island.
‘Crowd Media first suggested that Herm Island use Social Media Marketing as a part of its marketing strategy in September 2009. Throughout the winter months of 2009 and early 2010, we worked with Jo and her team to co-ordinate the best possible channels of social media that would have a dynamic impact on our potential audience. Once established, Facebook saw the quickest rise immediately, with values being broken on an hourly and daily basis. 100 likes, 500 likes, 1000 likes and upwards, with dramatic results. Flickr, YouTube and Twitter were also getting a considerable following, which has steadily grown since the first seeds were planted.
Set-up is not where the Crowd genius finishes though. Firstly understanding and then teaching our team the importance of two way social conversation leading to our team fully understanding that our social friends have the power to spread our values far further than we could have imagined was the next stage. Having 5000+ brand advocates through Facebook alone, allows us to offer a real-time online dialogue that potential future customers can “check out” what people really feel about our products and services.
The team also have an enviable knack of being able to understand and listen through the various channels on social interaction, and are able to pick up quickly on interest generated. Their ability to identify potential opportunities for our business has lead us to a number of rich rewards, which would have otherwise passed us by.
Keeping in contact with our guests, and advocating our brand to our potential customers is not where this ends. Recruiting around 90 seasonal staff is a big deal, so our social media channels also give us an advantage in attracting and employing our teams across the island.We’re delighted with the results to date, and aim to continue to build our relationship with Crowd Media, and in turn those guests, visitors and Herm Island lovers that wish to keep in regular touch with us.’