Tell us about the Loving Chair Company
The Loving Chair Company is driven by the talent and vision of a three generation family team who together design fabrics and transform antique and vintage pieces of furniture into modern, statement pieces through a revival of traditional craft skill. The latest digital printing technology enables us to produce our in house TLC designed fabric which we showcase by carefully hand-selecting furniture with understated potential and then respectfully restore and upholster it.
In typical cottage-industry style, the farmhouse barn is our workshop. Outside there may be stunning countryside views and the odd Jersey cow or two but inside you’ll find the team busying beneath a dust cloud.
…and this is who you’ll find sanding furniture or stripping upholstery from pre-loved chairs!
How are you using social media to benefit your business?
As a new start up business our biggest challenge is to manage our costs whilst raising the profile of the business. At the outset we recognised that effective social media use would be cheaper than traditional advertising and saw the potential it offered not only to raise the profile of the business but also to engage with new and prospective clients.
Which social media platform do you feel has been the most successful and why?
Because of the nature of our business Facebook is our primary social media platform. We have also began to use Pinterest, as it is highly visual and we rely on the impact of our images to attract interest.
How has social media changed the relationship you have with your customers?
Social media has enabled us to engage on a more personal level with existing and prospective clients. We can also address any queries or comments in a much faster way, enabling us to continue the engaging and friendly relationship we have.
You can find the Loving Chair Company on Facebook, Pinterest or check out their Website for a look at their beautiful creations.