21.02.19 / Crowd Media
Crowd Messenger Marketing – how’s it going?
📌 After using WhatsApp and Facebook Messenger to broadcast our professional insights and industry news for over three months now – how has it been going and what have we noticed through Messenger Marketing? Read on 👇🏼
WAR OF THE APPS
💬 So far we have found WhatsApp to be by far the favoured app for subscription to our messenger marketing newsletter. We gave subscribers the choice between WhatsApp and Facebook Messenger (or both!) in order to immediately begin shaping our messages around their preferences, not our own.
EVERY VOICE MATTERS
📣 Our subscribers have responded very well to polls, allowing us to gather their opinions on popular industry topics as well as shape our newsletter around subjects they enjoy the most.
📈 Since launching our messenger marketing broadcast in October 2018 we’ve only had 3 unsubscribes and have had steady growth in tandem with all of our other social media accounts. A cross platform and multi-media approach is key! (We can help you with that)
WHAT THE DATA SAYS
🤖 Thought leadership articles by the team at Crowd have been the most engaged content.
😃 Our subscribers have used both WhatsApp and Facebook Messenger to seek advice and respond to key topics of discussion with questions. We’ve made new friends and developed some fantastic relationships!
“I love the passion, personalisation, and innovation you demonstrate online through your approach with customers, as well as the engaging content you share with your followers. I subscribed to your WhatsApp Newsletter in November and find the weekly digest of local and industry digital marketing trends, and insights really informative, and practical (great conversation starters!)”
Rachel Childs, Change Manager @ Hewlett Packard Enterprise, London
🗣 Our messenger marketing newsletter is intended to inform and educate those interested in the marketing and social communications landscape and we’ve enjoyed every minute of it! We welcome feedback and would love to hear any ideas you might have on topics you’d like us to cover. Got feedback and ideas? Simply message us via our newsletter channels and it’ll open a private chat.
🎉 Thanks to all of our subscribers! We’re looking forward to the rest of 2019 🎉