With mobile now firmly established as first screen for consumers, websites are soon to feel the effect of a new Google algorithm that focuses on mobile search results.

Essentially, when searching via mobile, websites that the search engine considers ‘mobile-friendly’ will take priority in results, leaving sites that don’t reach responsive expectations in the distance. It goes without saying that the negative outcome for brands will hinder future growth and development, as sales inevitably feel the hit.

Mobile Friendly Google Algorithm Crowd Media Marketing Agency

Google already lists websites that are deemed responsive.

To put it all in perspective, UK Consumers alone are estimated to spend £53.6bn a year using their smartphones and tablets by 2024, and mobile’s real influence on spending is expected to be more than double that. (Econsultancy)

An estimated 50% of searches are currently carried out on mobile, a stat which will continue to increase. If you want to ensure your business has a presence in consumer pathways, a responsive website is a standard requirement.

Crowd continue to work with clients across all sectors to design and build innovative websites. If you’re interested in finding out how we can help you, get in touch.

-  Newsletter Signup  -

By choosing to receive Crowd newsletters, you can be assured we will only provide you with informative and valuable content on the ever changing communications landscape.