GTA UNIVERSITY CENTRE
Crowd worked with the GTA University Centre to design and develop a new website; built with user needs at the forefront of the design but also completely integrating the GTA's internal Management Information System. The new website allows both students and HR managers to book courses, manage their account and take payments online, in a completely mobile-responsive and easy to navigate design.
SOCIAL MEDIA STRATEGY
Crowd’s working relationship with the GTA was built upon the success of two social media strategy training sessions. These sessions focused on the value of the organisation and how it could better communicate this to its audience. The sessions provided the GTA with a fresh perspective on its digital presence and highlighted a number of missed opportunities that the GTA were keen to explore.
5.8 million impressions; the combined number of potential users that saw any content associated with the GTA University Centre across Facebook and Twitter during the last 12 months
Brand Exposure: May 2014 - May 2015
Customer service comes first; in the last year, the GTA University has interacted directly with over 3,500 unique individuals via Facebook and Twitter
Customer Service: May 2014 - May 2015
During the last year, there has been a 136% increase in referrals from social channels to the GTA University Centre website
Website Data: May 2014 - May 2015
"Crowd delivered some Social Media training for the GTA University Centre. They took time to understand our specific needs and delivered two bespoke seminars with great materials...
...which have helped us better understand the importance of Social Media to our business. Crowd are very knowledgeable in this subject area and are excellent trainers."
Simon Le Tocq, Deputy Chief Executive, GTA University Centre