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Guernsey Post

Campaign Concepts & Branding
Creative Production
Social Media Strategy & Management
Video & Animation
Reporting

Guernsey Post

Brief

In early 2019 Crowd were appointed to support Guernsey Post with their digital communications strategy, specifically to celebrate their 50 Years of Postal Independence and the installation of their solar array and the switch to a full fleet of electric postal vans. This included:

  • Ideas and concepts
  • Content creation
  • Video production
  • Animation
  • Strategic distribution and management
  • Paid ad placement
  • Community management
  • Data interpretation and reporting

Crowd were delighted to deliver full service video production and animation concepts as part of the “Working On Sunshine” campaign and the Postal Independence celebrations.

During the 2019 campaign:

  • 169% increase in online community
  • 52% increase in incoming messages
  • 22,182 engagements (214% increase)
  • 1,200,000 impressions (1,800% increase)

Campaign: "Working On Sunshine"

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