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Insurance Corporation Channel Islands

Communications Audit/Strategy
Creative Production
Event Amplification
Reporting B2B and B2C
Video Production
Print & Media Production

Insurance Corporation Channel Islands

Brief

Crowd were appointed to support Insurance Corporation Channel Islands with their digital communications strategy, following recommendations delivered in a full communications audit. This included:

  • Social media strategy
  • Content creation and distribution
  • Attendance at CSR initiatives to improve awareness and value
  • Live content production including live video
  • Customer support and community management
  • Data interpretation and reporting

In 2017, Crowd were then asked to pitch for the full service agency partnership and were delighted to successful win the account, which now includes:

  • Pan island communications strategy
  • Creative production for on and offline messaging and advertising
  • Media relations
  • Social media and website content management
  • CSR and event management
  • Data collection & analysis
  • Board reporting

In Crowd’s first year:

  • 197% increase in online community
  • 207% increase in incoming messages
  • 39,000 engagements (252% increase)
  • 3 million impressions (1,571% increase)
  • 82% of website referrals from social media

Up until December 2019:

  • 515% increase in online community
  • 955% increase in incoming messages
  • 139,000 engagements (1,161% increase)
  • 8.2 million impressions (4,571% increase)
  • 89% of website referrals from social media

"Crowd have been instrumental in raising awareness of our brand by developing a new strategy and joined up approach to our creative and digital marketing. As a truly local insurance company it was important to us to find a local communications agency who could provide a full service model."

- Michelle Arundale, HR & PR Executive, Insurance Corporation

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