Communications Strategy Branding Website Design & Development Social Media Strategy & Management Reporting
States of Guernsey: Locate Guernsey
Brief
We were approached directly by the Commerce & Employment department, to help them create a cohesive and relevant brand identity, digital strategy and website for the newly formed Locate Guernsey initiative.
Our challenge was to target High Net Worth Individuals and their advisers (law firms, tax planners, intermediaries etc) to engage them with the process of relocation to Guernsey.
Methods:
Brand identity
Website design and development
Creative production brochures, stationery, posters and event print
Social Media Strategy and Content Plan
Paid social media advertising campaigns
Competitions
Video and Photography
Event Amplification
Outcome:
Creation of a lifestyle brand that was successfully used by The States of Guernsey to attract further inward investment into the island
Highly engaged social media presence across multiple channels
Live event coverage to support off island events and promotions
Lead generation via paid social media campaigns
Increase in enquiries from intermediaries and advisers from target markets
"Crowd Media have been instrumental in many of the successes of Locate Guernsey. The Crowd Team took the time to understand the project, it’s sensitivities and target markets and worked very closely with our team to achieve some excellent outcomes."
- Andrew Carey, Head of Locate Guernsey, States of Guernsey
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