Here’s an interesting stat: 74% of B2B marketers agree that influencer marketing improves customer experience with the brand, yet only 19% are running ongoing campaigns. *

Often associated with predominantly B2C brands partnering with social media superstars to push products, influencer marketing continues to impact the B2B space off the back of the world turning almost completely digital in the face of lockdowns.

With trade shows and live events grinding to a halt, budgets have been reallocated and savvy brands have started to look at strategic partnerships with influential experts relative to their particular fields.

By growing and improving valuable relationships that benefit all parties, brands can target new audiences and create tangible results; spotlighting their knowledge through thought leadership to improve credibility, shape brand perception and reputation and in turn, generate new leads.

How could your B2B brand partner with industry experts and utilise influencer marketing? We’d love to have a conversation!

Crowd are marketing partners that balance an understanding of the human psyche with forward thinking strategic marketing.

If we can help you find your place in an uncertain world email us here.

* TopRank Marketing’s 2020 State of B2B Influencer Marketing Report

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