Instagram continues to grow at a rapid pace, and any brands with an e-commerce focus should be putting time into what the platform now has on offer for driving product sales.
With it’s love for branded product features, Instagram has now introduced a native shopping feature to more businesses through product tagging within posts, and included a similar feature for Stories.
Available for Business Accounts only, and after approval from Instagram; the shopping tag feature is a no brainer for a simple and seamless user journey from platform to purchase.
It’s proven that Instagramers use the platform for product discovery, and with a strong strategy and advertising budget, brands can provide their target markets with a direct path to purchase through cleverly designed and strategically distributed shoppable posts. With the opportunity to not just display products, but also allow the potential customer to learn more and in doing so build a connection with your brand, conversion rates can certainly see an increase – with the added bonus of brand loyalty – golden.
“Shopping on Instagram accomplishes one of the most critical tasks in improving e-commerce performance: it makes it easier to buy. With one click, our audience can go directly to the product page and add to their basket. Reducing search time and clicks improves conversion and revenue. When we launched the feature, we experienced a 25% increase in traffic and an 8% increase in revenue attributable to shopping on Instagram.” SHARI LOTT, FOUNDER & CEO, SPEARMINTLOVE
In addition, Instagram has also recognised the popularity of their Explore feature for users, and so have been testing a personalised shopping channel which is being shown to users that have demonstrated an interest in shopping.
“With shopping on Explore, shopping posts have the opportunity to be shared with people who don’t yet follow your business. People can discover new shopping businesses and posts on Explore, tap through on product tags, and visit the business’ website or continue browsing that business’ other shopping posts.” [business.instagram.com]
Interested in utilising Instagram for ecommerce? Get in touch