Instead of focusing on quantity, assuming that creating less content will lead to less results, balance that time by reallocating more of it to these areas of the marketing process that are so often neglected


➡️ STRATEGY
Objectives / Thorough Research / Customer Journey / Relevant Channels / The Message / Brand Identity / Delivery

➡️ CREATION
Ideas / Goals / Earned & Owned Media / Format / Branding / Consistency

➡️ DISTRIBUTION
Platform Purposes / Timing / Tagging / Affiliations & Partnerships / Targeting / Hashtags (when relevant & suited without distracting from the main goal) / Consistency

➡️ ANALYSIS
A/B Testing / Real-time Listening / Monitoring / Response / Improvements / Review & Discuss / Consistency

➡️ REPEAT
New Ideas Based On Performance / Repurposed Content / Adapt To Change / Stay Creative / Be Brave / Repeat The Cycle / Consistency

“We need to stop interrupting what people are interested in and be what people are interested in”

–  Craig Davis

Lost in some of the jargon? It can be exhausting! We’re happy to help you understand.

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