Much has been said about the impact of influencer marketing over the last 18 months and a vast majority of that commentary has questioned the real value that influencer marketing can bring to a comms strategy. (more…) ...
Over the past twenty years I have had the pleasure of working both client and agency side. My career in marketing started back when digital was referred to as “e-business” and websites were squeezed into “above-the-fold” print methodologies. During my...
“To bring the world closer together” was Facebook’s new mission statement in 2018, as they highlighted their intention to “help 1bn people join meaningful communities.” In light of that, Facebook Groups for Pages are a trending topic of discussion in...