Recently we tuned into the latest #TwitterAcademy Webcast to get insight into the latest developments for Twitter Ads. Here’s a roundup of everything new and what it means for business.
One of the core areas that has seen significant focus is ‘Targeted Audiences’, allowing more detail to ensure you are reaching specific people of interest to you, who more importantly may have an interest in you. The more targeted; the more cost effective and the higher the conversion rate.
Tailored Audiences
When it comes to Twitter Ads, obviously that means businesses have the ability to get their profile and message in front of people, in time growing a community based on relationships.
What about the people you are already connected with in some shape or form outside of Twitter? Well, Tailored Audiences allows businesses to now target those who have shown direct interest elsewhere; whether that be visitors to your website, everyone signed up to your mailers, or simply Twitter users down to even finer details.
TV Targeting
What programmes are you watching at the moment on TV? Are you tuned into the real-time conversations surrounding the countries favourites on Twitter? If you aren’t, then you’re a minority, because 60% of UK tweeters are actively engaging from their sofas throughout the day!
Businesses can now hone in on that massive market, reaching those choosing to send out all their thoughts and feelings on whatever is attracting their attention at any given moment; before, during and after the televised event. Can you relate in any way to something scheduled for broadcast? Join the chat!
Lead Generation Cards
Twitter is great for capturing the interest of your target markets as you look to grow your online communities; and now you can expand this community to your contact database through one simple effortless click. As well as providing a direct link to any landing page of your choice, Lead Generation Cards will automatically load up a users contact details; leaving the call to action you’re looking for down to one simple click of the fingers. So, as easy as it is; why would they click? That’s down to you and your content strategy, are you presenting something worth their while?
Online Conversion Tracker
Here’s something that a lot of people have been waiting for! You can now track conversions, from point of contact via engagement with a promoted tweet, to completion of an action on your website.
This will allow you to look through the analytics and tweak to adjust and improve campaigns for more cost effective conversion rates.
How’s your tweeting activity going? Do you understand the tools? Have you got a strategy around your content? Are you measuring the incoming data and improving your efforts as you go? Perhaps Twitter Ads are the next step for you.